Site Heineken Player 0.0

Site Heineken Player 0.0

Site Heineken Player 0.0

Minha Função

Minha Função

UX/UI Designer
Design de Interação, Design Visual, Prototipagem

UX/UI Designer
Design de Interação, Design Visual, Prototipagem

Time

Time

Design: Izaac Ogata & Gustavo Virgilio

Gerenciamento e Desenvolvimento: Squadfy

Duração & Status

Duração & Status

2 meses, Lançado em outubro de 2023

Visão Geral

Visão Geral

Criação de layout para o site da competição Heineken Player 0.0 para a Fórmula 1 de 2023.
A proposta precisava transmitir as informações da campanha de maneira clara e intuitiva, mas também manter a energia do evento e a identidade da marca. 


Durante o processo, foram definidos os fluxos de usuário, elaborados wireframes e produzidos protótipos de alta fidelidade.

Acelere nas pistas e represente o Brasil!

“Delivering
 Happiness”

“Delivering
Happiness”

Contexto

Contexto

Player 0.0 é a iniciativa da Heineken 0.0 que conecta o público ao universo da Fórmula 1, reforçando a mensagem de consumo responsável. 


Para essa campanha, jogadores de F1 2023 poderiam participar mostrando seu melhor tempo. Os primeiros 20 colocados então disputaram por prêmios e a chance de representar o Brasil para a final do Player 0.0 na Holanda.

O Desafio

O Desafio

A comunicação do site deveria não apenas se manter consistente com a marca Heineken Player 0.0, como também ser respeitosa com o uso da marca F1 e jogo F1 2023.

Além disso, o layout do site precisava conter todas as informações necessárias sobre a competição sem sobrecarregar ou confundir o usuário.

Conteúdo do Site

Conteúdo do Site

O site foi desenvolvido com as diferentes etapas da competição em mente (inscrição, pontuações classificatórias e ganhadores). Dessa maneira, o site seria constantemente atualizado com novas informações sem a necessidade de alterar o layout, tornando a navegação do usuário mais intuitiva.

As part of the site redesign, one of the key decisions to enhance user experience was removing the "For Sponsors" and "For Artists" pages. While the goal of the site was to facilitate contact with potential clients, having these pages immediately accessible could shorten the time users spend learning about 30e and its work. This, in turn, could lead to lower conversion rates, as users may not have enough information or trust built up before deciding whether to reach out.



To reinforce credibility and brand authority, we added a dedicated space to showcase the artists and events that worked with 30e. A new page highlights the artists and bands, while another page displays both current and past events. Both these elements serve as a portfolio, demonstrating the company’s experience and expertise.



Also, to increase the brand’s credibility and relevance, a "Media Presence" section was introduced. This section displays headlines from reputable news sources, linking to coverage of the company’s latest projects. By presenting third-party validation, we could reinforce trust and authority.

As part of the site redesign, one of the key decisions to enhance user experience was removing the "For Sponsors" and "For Artists" pages. While the goal of the site was to facilitate contact with potential clients, having these pages immediately accessible could shorten the time users spend learning about 30e and its work. This, in turn, could lead to lower conversion rates, as users may not have enough information or trust built up before deciding whether to reach out.

To reinforce credibility and brand authority, we added a dedicated space to showcase the artists and events that worked with 30e. A new page highlights the artists and bands, while another page displays both current and past events. Both these elements serve as a portfolio, demonstrating the company’s experience and expertise.


Also, to increase the brand’s credibility and relevance, a "Media Presence" section was introduced. This section displays headlines from reputable news sources, linking to coverage of the company’s latest projects. By presenting third-party validation, we could reinforce trust and authority.

Layout

Layout

Além de utilizar a identidade da marca Player 0.0 como base, foi usada como referência elementos do universo da F1 e de videogames, como a disposição dos prêmios dos ganhadores como pódio e iconografia de controles e botões.

As part of the site redesign, one of the key decisions to enhance user experience was removing the "For Sponsors" and "For Artists" pages. While the goal of the site was to facilitate contact with potential clients, having these pages immediately accessible could shorten the time users spend learning about 30e and its work. This, in turn, could lead to lower conversion rates, as users may not have enough information or trust built up before deciding whether to reach out.



To reinforce credibility and brand authority, we added a dedicated space to showcase the artists and events that worked with 30e. A new page highlights the artists and bands, while another page displays both current and past events. Both these elements serve as a portfolio, demonstrating the company’s experience and expertise.



Also, to increase the brand’s credibility and relevance, a "Media Presence" section was introduced. This section displays headlines from reputable news sources, linking to coverage of the company’s latest projects. By presenting third-party validation, we could reinforce trust and authority.

As part of the site redesign, one of the key decisions to enhance user experience was removing the "For Sponsors" and "For Artists" pages. While the goal of the site was to facilitate contact with potential clients, having these pages immediately accessible could shorten the time users spend learning about 30e and its work. This, in turn, could lead to lower conversion rates, as users may not have enough information or trust built up before deciding whether to reach out.

To reinforce credibility and brand authority, we added a dedicated space to showcase the artists and events that worked with 30e. A new page highlights the artists and bands, while another page displays both current and past events. Both these elements serve as a portfolio, demonstrating the company’s experience and expertise.


Also, to increase the brand’s credibility and relevance, a "Media Presence" section was introduced. This section displays headlines from reputable news sources, linking to coverage of the company’s latest projects. By presenting third-party validation, we could reinforce trust and authority.

Home

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Izaac Ogata

Product Designer

Projetos

Sobre

CV

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Izaac Ogata

Product Designer

Projetos

Sobre

CV

LinkedIn

Izaac Ogata

Product Designer

Projetos

Sobre

CV

LinkedIn