Ordem Paranormal:

Enigma do Medo

Alguma descrição rápida?

Alguma descrição rápida?

My Role

UX Lead
Interaction Design, Visual Design, User Flows

Timeline & Status

3 months, Launched in November 2024

Overview

I worked as the only dedicated UX/UI Designer for the project, closely with the Art Director, Game Design Lead and Dev Lead to create user flows, redesign assets, identify pain points and produce reports and documentation to enhance usability and user experience.

Context

Paranormal Order: Enigma of Fear is a community-funded investigative mystery game inspired by the Brazilian YouTube RPG series by Rafael Lange (Cellbit).


Backed by over R$4 million in crowdfunding and an eager fanbase, the game had to deliver not just great storytelling, but a smooth and intuitive player experience.

The Problem

According to the Game Design Lead, players were unable to progress in some parts of the game due to the complexity of the controls.


One of the most notable cases was the starting screen of the game, which had a puzzle that caused more than 60% of the players to spend at least 5 minutes to access the main menu, with part of them being unable to complete the task.

Context

Context

Paranormal Order: Enigma of Fear is a community-funded investigative mystery game inspired by the Brazilian YouTube RPG series by Rafael Lange (Cellbit).

Backed by over R$4 million in crowdfunding and an eager fanbase, the game had to deliver not just great storytelling, but a smooth and intuitive player experience.

“Players don’t know what they are supposed to do”

“Delivering
Happiness”

“Delivering
 Happiness”

The Problem

The Problem

According to the Game Design Lead, players were unable to progress in some parts of the game because the controls were too complex.


The most notable case was the starting screen of the game which had a puzzle that, according to previous user testings, caused more than 60% of the players to spend at least 4 minutes to access the main menu, with some being unable to complete it.

Challenge

Since the game had been in development for over two years, most UI systems were already implemented by the time I joined the team.

This meant I had to work within existing structures and avoid major code changes while still identifying and designing impactful usability solutions. My approach focused on making the most of what we had, improving clarity, and reducing friction without increasing dev workload.

Design Process & Collaboration

Design Process & Collaboration

To ensure improvements were viable within the project's technical and timeline constraints, I adopted an approach that emphasized fast iteration, alignment with dev, and minimized rework:


  • Prototyping New Ideas
    Built and tested new interactions in Figma and Unity, allowing design validation before involving the development team—minimizing workload and enabling faster feedback loops.


  • Cross-Team Alignment
    Maintained tight collaboration with programming and game design leads to ensure solutions were feasible, fit into the dev pipeline, and respected project scope.

As part of the site redesign, one of the key decisions to enhance user experience was removing the "For Sponsors" and "For Artists" pages. While the goal of the site was to facilitate contact with potential clients, having these pages immediately accessible could shorten the time users spend learning about 30e and its work. This, in turn, could lead to lower conversion rates, as users may not have enough information or trust built up before deciding whether to reach out.

To reinforce credibility and brand authority, we added a dedicated space to showcase the artists and events that worked with 30e. A new page highlights the artists and bands, while another page displays both current and past events. Both these elements serve as a portfolio, demonstrating the company’s experience and expertise.


Also, to increase the brand’s credibility and relevance, a "Media Presence" section was introduced. This section displays headlines from reputable news sources, linking to coverage of the company’s latest projects. By presenting third-party validation, we could reinforce trust and authority.

As part of the site redesign, one of the key decisions to enhance user experience was removing the "For Sponsors" and "For Artists" pages. While the goal of the site was to facilitate contact with potential clients, having these pages immediately accessible could shorten the time users spend learning about 30e and its work. This, in turn, could lead to lower conversion rates, as users may not have enough information or trust built up before deciding whether to reach out.


To reinforce credibility and brand authority, we added a dedicated space to showcase the artists and events that worked with 30e. A new page highlights the artists and bands, while another page displays both current and past events. Both these elements serve as a portfolio, demonstrating the company’s experience and expertise.


Also, to increase the brand’s credibility and relevance, a "Media Presence" section was introduced. This section displays headlines from reputable news sources, linking to coverage of the company’s latest projects. By presenting third-party validation, we could reinforce trust and authority.

Key UX Fixes

Key UX Fixes

Working from internal reports and observed player behavior, I focused on resolving key pain points that had the biggest impact on player experience:


  • Clarity Improvements
    Redesigned in-game assets and screen layouts to improve guidance, particularly in puzzle-heavy scenes where poor contrast caused confusion.


  • Main Menu Friction Fix
    Players misunderstood the dial input on the start screen, leading to repeated input errors. I clarified the UI and interaction flow to guide players toward the correct action—reducing early-game drop-off and frustration.


  • Platform Adaptation
    Audited key UI flows and restructured interactions to ensure intuitive use across both PC and future console platforms, accounting for input differences.


  • Accessibility Enhancement
    Proposed a brightness calibration screen during onboarding to address visibility issues caused by the game's dark setting—improving usability for a wide range of screens and player needs.

As part of the site redesign, one of the key decisions to enhance user experience was removing the "For Sponsors" and "For Artists" pages. While the goal of the site was to facilitate contact with potential clients, having these pages immediately accessible could shorten the time users spend learning about 30e and its work. This, in turn, could lead to lower conversion rates, as users may not have enough information or trust built up before deciding whether to reach out.

To reinforce credibility and brand authority, we added a dedicated space to showcase the artists and events that worked with 30e. A new page highlights the artists and bands, while another page displays both current and past events. Both these elements serve as a portfolio, demonstrating the company’s experience and expertise.


Also, to increase the brand’s credibility and relevance, a "Media Presence" section was introduced. This section displays headlines from reputable news sources, linking to coverage of the company’s latest projects. By presenting third-party validation, we could reinforce trust and authority.

As part of the site redesign, one of the key decisions to enhance user experience was removing the "For Sponsors" and "For Artists" pages. While the goal of the site was to facilitate contact with potential clients, having these pages immediately accessible could shorten the time users spend learning about 30e and its work. This, in turn, could lead to lower conversion rates, as users may not have enough information or trust built up before deciding whether to reach out.


To reinforce credibility and brand authority, we added a dedicated space to showcase the artists and events that worked with 30e. A new page highlights the artists and bands, while another page displays both current and past events. Both these elements serve as a portfolio, demonstrating the company’s experience and expertise.


Also, to increase the brand’s credibility and relevance, a "Media Presence" section was introduced. This section displays headlines from reputable news sources, linking to coverage of the company’s latest projects. By presenting third-party validation, we could reinforce trust and authority.

Izaac Ogata

Product Designer

Projetos

Sobre

CV

LinkedIn

Izaac Ogata

Product Designer

Projetos

Sobre

CV

LinkedIn

Izaac Ogata

Product Designer

Projetos

Sobre

CV

LinkedIn