2 months, Launched in July 2023
I worked in a team of two people to design the new website for 30e, using its recently created visual identity to communicate the brand’s values.
Throughout the project, Gustavo and I were responsible for restructuring its sitemap to improve navigation and for creating wireframes and high-fidelity prototypes.
30e is a Brazilian entertainment company specializing in organizing live music events, including festivals and band tours.
With its slogan, "Delivering Happiness", the company focuses on creating joyful and unforgettable experiences, featuring renowned national and international artists such as Titãs, NX Zero, Gorillaz, The Killers, Slipknot, and Bring Me The Horizon.
Over the years, the company's growth highlighted the need for a more effective channel to attract new partners and sponsors for its events.
The main issue with the previous website was its lack of visual credibility and professionalism, making it one of the least effective lead-generation channels.
For this reason, the new website should serve as both a portfolio and a powerful tool for attracting potential clients.
To guide the user through the pages, we opted for a minimalist design. This approach helped reduce cognitive load while maintaining visual consistency. By mainly varying font sizes and weights, we were able to establish a clear visual hierarchy without adding unnecessary elements. Additionally, the use of different backgrounds and spacing contributed to visually defining distinct sections of the layout.
The brand's color palette was limited to black, white, and shades of gray, which contributed to the previous 'unfinished look' of the site. One solution to address this, without altering the brand identity, was to incorporate colors from images on certain pages. A tool that would sample colors from images and apply them to the background and buttons was discussed and would be later developed.
The redesign successfully addressed the key issues identified at the beginning of the project. By revamping the site's structure, visuals, and features, we created a more intuitive experience that guides users through the content.
Additionally, the new design gave the company the opportunity to use the website as a strategic sales tool. The site now clearly communicates what 30e does, showcases its products, and highlights its clients, all within a cohesive and visually compelling space. This enhanced presentation not only improves user experience but also positions the site as a powerful asset for attracting new partners and sponsors.